One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a “millionaire-maker,” helping people in dozens of different businesses turn their ideas into fortunes.

Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.

Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.

On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.

Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.

Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.

Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can’t simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:

Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.

Starting your phrase with, “Let me see if I understand you completely.” Then restate the person’s complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.

Finding at the very least one thing in their complaints that you agree with. It doesn’t matter how unfounded their complaint is in your mind, you should pick out one major point you agree with. Build your response around that point. For instance: “Well, Mr. Johnson, I can totally relate to you being upset about the late delivery. I will make sure that it doesn’t happen again. Now, about your other concerns. This shows them you are not defensive about the situation, and you are not interested in making excuses, but solving the problem.

Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.

In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy’s Magnetic Marketing is the centerpiece of his teachings.

He’ll let anyone try it for 1 year with a full money back guarantee with no hassles or fuss. Sometimes when you come to the point where things aren’t working and you have nothing to lose. That’s when the right teacher appears. Or maybe you are just starting and can’t afford set backs.

I am not a fan of trying to be a pioneer in a field where there is so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It totally pays to stop guessing and to simply copy the way people are making money.

Source: Internet-Marketing